![]() ![]() "My guess is the polyurethane is the ingredient responsible for the jelly-like texture," he says. It's the unusual formula that makes the consistency so custard-like, says cosmetic chemist Randy Schueller. Fermentation helps to micronize ingredients and improve absorption-this is why the formula absorbs easily into the skin while leaving it hydrated." "They also use a blend of fermented natural oils. ![]() "They use a special method of 'slow cooling ' over a 36-hour period, versus processing ingredients with heat, so that efficacy is preserved and the unique texture is created," she says. ![]() How did Blithe manage to create such a unique product? Chang says it has to do with the way they mix the ingredients. Here's a close-up of what the consistency looks like (just try to ignore the not-so-pretty brownish color): It's a bit weird at first, but once you're used to it, there's something kind of mesmerizingly fun about it. So it starts out looking a little like a cream, feels a little like Jell-O, and morphs into a featherlight serum-like state as you massage it in. The texture of a pressed serum takes some getting used to: It has a spongy, jelly texture, but as you massage it into skin, it becomes thinner and more liquid-y, absorbing almost instantly. This had the potential to be my dream product: Instead of having to pump out serum and delicately smooth it over my face and then follow that up with a separate moisturizer (life is so haaaard!), I could combine the two into one quick step. When Christine Chang, a cofounder of the K-beauty site Glow Recipe, first told me about Blithe Tundra Chaga Pressed Serum, which is described as "a serum and moisturizer combined," I was intrigued. Allow me to introduce you to the wonder that is pressed serum. ![]()
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